Brand partnerships
Campaigns, collections and experiences with a partner who brings personality, genuine interest and a national profile.
Brands she’s worked with
Why brands work with Shayna
Shayna brings the same warmth and commitment to a campaign shoot, customer event or community activation. She chooses brands that fit her interests and values, and builds relationships that last.
Partnerships in practice
Fashion & apparel
A multi-year partnership including the Kidman × Shayna range, designed by Shayna in collaboration with Kidman and sold through Myer. The buttons were modelled on her Paris Olympic gold medals, bringing a personal part of her story into the collection.
Multi-year partnership · Co-designed range · Myer
Performance & lifestyle
Partnered with LSKD since 2021, with two sellout collections released in 2024 and 2026. The second collection sold out in just one month.
It’s a natural connection to a brand she wears and a community she is part of.
Two sellout collections · 2024 & 2026
Automotive & adventure
A long-term partnership connected to Shayna’s love of outdoor adventure and road travel.
Her work with Jeep has included social content, customer events, speaking and 4WD experiences.
Brand ambassadorship · Content · Customer experiences
Australian outerwear
A multi-year partnership with an Australian heritage label, bringing together Shayna’s love of horses and fashion, including a runway appearance at the brand’s fashion show.
Swimming & performance
Partnered with FINIS since 2018, with the technical equipment brand supporting Shayna through her return to international competition and the Paris Olympics.
Racing & lifestyle
A partnership that brings Shayna’s lifelong love of horses and fashion to race day.
Her work with BRC has included VIP appearances at the track, media photo shoots promoting specific race days, promoting race day attendance and speaking at season launches.
VIP appearances · Media shoots · Season launches
From her partners
Campaign photography
Shayna also supports organisations and causes that matter to her personally.
A devoted animal lover, Shayna fosters rescue dogs, volunteers at shelters, and actively champions the annual Million Paws Walk to protect vulnerable animals.
A deeply personal cause following her father’s diagnosis. Shayna uses her national platform to encourage regular screening, early detection, and men’s health literacy.
Shayna is Guide Dogs Queensland’s first Celebrity Ambassador, appointed in May 2025. Inspired by the life-transforming independence guide dogs bring to handlers with vision loss, Shayna raises awareness of handler rights and puppy development programs.
How Shayna works
Shayna works with a small number of brands she connects with — products she uses, interests she shares and people she enjoys working alongside.
That connection is what makes the work feel like her, whether she’s in a campaign, meeting customers or telling a story on her own channels.
Ways to work together
From a campaign to a longer-term relationship, explore where Shayna could fit.
Let’s talk
Tell us about your brand, campaign, timing and the partnership you have in mind.
Bookings & enquiries0419 719 792hello@agencyx.com.au
